What’s Included?
High-Quality Video, E-book & Audiobook
Module Quizzes
AI Mentor
Access for Tablet & Phone
Prerequisites
- Professional or Managerial Experience
- Basic Business Communication Skills
Self Study Materials Included
Videos
Engaging visual content to enhance understanding and learning experience.
Podcasts
Insightful audio sessions featuring expert discussions and real-world cases.
Audiobooks
Listen and learn anytime with convenient audio-based knowledge sharing.
E-Books
Comprehensive digital guides offering in-depth knowledge and learning support.
Module Wise Quizzes
Interactive assessments to reinforce learning and test conceptual clarity.
Additional Resources
Supplementary references and list of tools to deepen knowledge and practical application.
What You’ll Learn
Understand and apply core negotiation tools like BATNA, ZOPA, and leverage to confidently navigate deals and resolve conflicts.
Discover proven strategies and exercises to establish trust, strengthen relationships, and create a cohesive, supportive team culture.
Learn how to ethically apply Cialdini’s Six Principles of Influence to shape opinions, build credibility, and drive decision-making.
Analyze and practice real-world negotiation tactics to handle difficult personalities, make strategic concessions, and achieve win-win outcomes.
Use empathy, active listening, and mirroring to establish trust in negotiations—even in high-pressure or adversarial situations.
Course Modules
Module 1: Understanding Persuasion and Influence
1.1 Definition of Persuasion: What it is and why it matters.
1.2 The Power of Influence: Psychological principles, including Cialdini’s Six Principles of Influence (Reciprocity, Commitment, Social Proof, Authority, Liking, Scarcity).
1.3 The Science of Persuasion: How people form judgments and decisions.
1.4 Activity: Analyze a business negotiation video and identify persuasion tactics used by the parties.
1.5 Key Reading: Excerpts from Influence: The Psychology of Persuasion by Robert Cialdini.
Module 2: Persuasive Communication Techniques
2.1 Effective Communication Styles: Verbal, non-verbal, and written persuasion.
2.2 Crafting a Persuasive Message: The art of framing, structuring, and presenting arguments.
2.3 Building Emotional Connections: How to connect with your audience on an emotional level to increase persuasion.
2.4 Activity: Create a persuasive pitch for a business idea, focusing on structure and emotional appeal.
Module 3: Negotiation Fundamentals
3.1 The Negotiation Process: From preparation to closing.
3.2 BATNA and ZOPA: How to evaluate your Best Alternative to a Negotiated Agreement and Zone of Possible Agreement.
3.3 Power and Leverage in Negotiations: Understanding your power and how to use it effectively.
3.4 Activity: Simulate a negotiation scenario using BATNA and ZOPA to identify areas for compromise.
Module 4: Building Rapport and Trust in Negotiation
4.1 Trust in Negotiation: The importance of building trust and how to do it quickly.
4.2 Techniques for Building Rapport: Active listening, mirroring, and empathy.
4.3 Activity: Role-play a scenario where participants must build rapport in a difficult negotiation.
Module 5: Advanced Negotiation Strategies and Tactics
5.1 Hard vs Soft Negotiation Tactics: How to balance assertiveness and cooperation.
5.2 Concessions and Compromise: The art of making and accepting concessions without losing value.
5.3 Dealing with Difficult People: Handling tough negotiators and using silence, timing, and empathy to maintain control.
5.4 Activity: Analyze case studies of high-profile business negotiations and identify the strategies used.
Frequently Asked Questions
It’s highly practical. Each module includes real-world activities such as role-playing, pitch creation, video analysis, and case studies that allow you to apply what you learn immediately.
Yes, upon completing all course modules and activities, you’ll receive a professional certificate that validates your expertise in persuasion and negotiation.
Absolutely. While the course is tailored for business professionals, the principles of influence and negotiation apply across industries—from education and healthcare to tech and nonprofits.
